“Eat Right, Stay Fit, Tabhi India Super Fit”, Dr Harsh Vardhan said this as he launched the Eat Right India Movement of FSSAI, the new healthy eating approach which places citizens at the centre of a Health Revolution through food and fitness. The campaign ‘Eat Right India’ with its new logo and tagline ‘Sahi Bhojan. Behtar Jeevan’ were released by the Health Minister, at an event here today on the side-lines of the 5-day ‘72nd Session of the WHO Regional Committee for South-East Asia’.Ms. Preeti Sudan, Secretary (HFW), DrPoonam Khetrapal Singh, Regional Director, WHO South-East Asia Region, Ms. Rita Teotia, Chairperson (FSSAI) and Shri Pawan Agarwal, CEO (FSSAI) were also present at the event.
Dr Harsh Vardhan added that this can become a country wide movement only with the active support and partnership of all sections of the society, including the media, the food producers, consumers and other stakeholders. Highlighting the critical importance of a Jan Andolan on issues around nutrition, Dr Harsh Vardhan stated that it is part of the vision of the Hon. Prime Minister Shri Narendra Modiji, that the month of September is being celebrated all across the country as “Poshan Maah” (Nutrition Month) to sensitize the public towards healthy eating, address the twin issues of malnutrition/undernutrition and problem of obesity in some sections of the population, and also intensifying the campaign towards a ‘Malnutrition-Free India’.This movement is aligned with the Government’s flagship public health programmes such as POSHAN Abhiyaan, Ayushman Bharat Yojana and Swachh Bharat Mission to lead us to the New India, which our Prime Minister wishes to deliver to all citizens by 2022.
Dr Harsh Vardhan emphasised that the Eat Right India movement is a crucial trigger for the much needed social and behavioural change. This campaign along with the ‘Fit India’ Movement’ launched by the visionary Prime Minister Shri Narendra Modi ji will help us to fight lifestyle diseases like hypertension, obesity and diabetes effectively, he added.