Nitin Gadkari Launched Unique Khadi Footwear; KVIC Targets Rs 5000 Crore Business


Now feel the fineness of handcrafted Khadi fabric in the footwear. Union Minister for MSME, Shri Nitin Gadkari today launched India’s first-ever high quality Khadi Fabric Footwear, designed by Khadi and Village Industries Commission (KVIC) through Video Conference. These footwear are made of Khadi fabric like Silk, Cotton and Wool. Shri Gadkari also launched the online sale of Khadi footwear through KVIC’s e-portal www.khadiindia.gov.in.

Shri Gadkari heaped praises on Khadi fabric footwear saying such unique products had high potential of capturing the international market. At the same time, he said, Khadi fabric footwear would create additional employment and higher income for our artisans.

“Khadi footwear is a unique product. International quality and use of fine fabric like Patola Silk, Banarasi Silk, Cotton, Denim would attract the youngsters who can purchase it online. These footwear are cost-effective,” Shri Gadkari said while also urging the KVIC to develop alternatives to leather accessories like ladies’ handbags, purses, wallet in handcrafted Khadi fabric that has a huge potential in foreign markets. “By developing and marketing such products overseas, Khadi India can capture a market worth Rs 5000 crore,” the MSME Minister said.

Incidentally, the idea behind developing the Khadi fabric footwear also coincides with the Prime Minister’s vision of “Local to Global”. Earlier, KVIC had successfully launched its first-ever Khadi wrist watch in association with Titan which has been a trend-setter.