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North Eastern Council (NEC) under the Ministry of Development of North Eastern Region (MDoNER) in collaboration with North Eastern Development Finance Corporation Limited (NEDFi) has recently introduced a digital initiative called North Eastern Region Agri-Commodity E-Connect (NE-RACE) to provide market linkage for agricultural and horticultural products from the North Eastern Region (NER) in both fresh and processed forms. This initiative, available as a web portal and mobile app was launched by Shri Jyotiraditya M Scindia, Minister of Communication & MDoNER, on 12th July 2024 at Shillong. The NE-RACE digital platform is funded by NEC and is developed and managed by the NEDFi.
Through this portal/app, producers such as Farmers Producer Organizations (FPOs)/farmers collectives, Self-Help Groups, progressive farmers, and entrepreneurs in the agri and food processing sectors can directly showcase their products to prospective buyers minimizing the role of middlemen and fostering trust and long term business relationships. These buyers include exporters, aggregators, organized sector buyers, wholesale and retail buyers and individual consumers.
The benefits that are likely to accrue under the NE-RACE initiative include:
Leveraging the unique agricultural strengths of North East India by promoting exotic and premium agro-horticultural crops that have high demand.
Enabling producers to negotiate directly with buyers, ensuring fair compensation for their products.
Advance booking of upcoming products under mutually agreeable terms and conditions between producers and buyers.
Addressing the critical challenges of logistics by onboarding service providers and facilitating their services.
Providing a one-stop shop for products from North East India that have been produced under various missions and projects.
Providing empirical evidence on the potential and prospects of the agri-horticultural sector in the North East, enabling the government to undertake more data-driven initiatives for farm sector development, particularly in agri-infrastructure development.
This information was given by the Minister of State of Development of North Eastern Region Dr Sukanta Majumdar in a written reply to a question in Lok Sabha on 7 August.