BJP National Mahila Morcha launches ‘One Crore Selfies’ campaign with women beneficiaries

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The BJP National Mahila Morcha on 27 February 2023 launched its ‘One Crore Selfies’ campaign to highlight how the Narendra Modi government’s schemes have impacted women beneficiaries in the country.

With this campaign, the Mahila Morcha aims to collect over one crore of selfies of women beneficiaries over the course of one year and upload them on the NaMo App. For this, BJP’s state units have been directed to train women party workers down to the Mandal level on how to use the NaMo App.

Union minister Smt. Smriti Irani launched the nationwide campaign in Sambhaji Nagar, Maharashtra. Terming it the biggest beneficiary outreach program ever, Smt. Irani said the campaign is being organised at a time when India is scripting new chapters of progress based on the principle of Antyodaya with Prime Minister Shri Narendra Modi at the helm.

Similarly, BJP National Mahila Morcha President Smt. Vanathi Srinivasan launching the ‘One Crore Selfies’ campaign at Nethaji Road in Madurai, Tamil Nadu said this is bound to be a journey of connecting, learning, walking together, taking welfare politics to new heights and highlighting the role of ‘Nari Shakti’ too.

Addressing the gathering, Smt. Vanathi said that women beneficiaries must only be photographed after permission is sought from them. “The women beneficiaries’ photos should be taken only after seeking permission from them. The beneficiaries’ should also be asked to share their name, scheme from which they benefitted, district and state”.

“Sometimes our own karyakartas may not be well-versed with government schemes. They should be well-equipped and knowledgeable about a particular scheme if a common citizen approaches them seeking help,” Smt. Srinivasan said.
The campaign was also launched simultaneously in district headquarters of the party across the country in the presence of at least 500 women beneficiaries at each location.