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Prime Minister Shri Narendra Modi on March 12, 2021 addressed the fourth Global Ayurveda Festival, via Video Conferencing. Speaking on the occasion, the Prime Minister noted the growing global interest in Ayurveda and appreciated the efforts of all those working on Ayurveda across the world.

He said, “Ayurveda could rightly be described as a holistic human science. From the plants to your plate, from matters of physical strength to mental well-being, the impact and influence of Ayurveda and traditional medicine is immense.”

In the context of COVID-19 pandemic, the Prime Minister said that the demand for Ayurvedic products is steadily rising. “The current situation presents a right time for Ayurveda and traditional medicines to become even more popular globally. There is growing interest towards them. The world is seeing how modern and traditional medicines both are important to further wellness. People are realising the benefits of Ayurveda and its role in boosting immunity,” said the Prime Minister.

Talking about the potential for wellness tourism in India, he said that at the core of wellness tourism is the principle of – treat illness, further wellness. Therefore, the strongest pillar of the wellness tourism is Ayurveda and traditional medicine. He called upon the audience to tap into the timeless culture of India to de-stress and healing.“Whether you want to treat your body, or a retreat for your mind, come to India”, The Prime Minister invited.

Shri Modi called for taking advantage of Ayurveda’s popularity and opportunities arising out of combining traditional with the modern. Citing situations like youngsters using a wide range of Ayurveda products and a growing consciousness to integrate Ayurveda with evidence-based medical sciences, Shri Modi called upon the Academicians to deepen research on Ayurveda and traditional forms of medicine. He urged vibrant start-up community to specially look at Ayurveda products. He also appreciated the youth for presenting our traditional forms of healing in a language that is globally understood.

On behalf of the Government, the Prime Minister assured full support to the world of Ayurveda. He informed that the National AYUSH Mission has been started to promote AYUSH medical systems through cost effective AYUSH services.