The Mantra of Mission Life is ‘Lifestyle for Environment’

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PM along with UN Secretary-General launches Mission LiFE at Statue of Unity in Gujarat

Mission LiFE aims at following a three-pronged strategy for changing our collective approach towards sustainability.

  • First is by nudging individuals to practice simple yet effective environment-friendly actions in their daily lives (demand);
  • Second is by enabling industries and markets to respond swiftly to the changing demand (supply) and;
  • Third is to influence government and industrial policy to support both sustainable consumption and production (policy)

Addressing the gathering, Prime Minister Shri Narendra Modi remarked, “The mantra of Mission Life is ‘Lifestyle For Environment’. Emphasising the benefits of Mission LiFE, the Prime Minister said that it connects the powers of the people for the protection of this earth, and teaches them to utilize it in a better way.

Mission LiFE emboldens the spirit of the P3 model

Shri Modi elaborated that Mission LiFE emboldens the spirit of the P3 model i.e. Pro Planet People. Mission Life, unites the people of the earth as pro planet people, uniting them all in their thoughts. It functions on the basic principles of ‘Lifestyle of the planet, for the planet and by the planet’. “Mission LiFE will encompass every lifestyle related to the conservation of nature, which our ancestors adopted, and that can be made a part of our lifestyle today”, he said.

India is committed to tackling climate change

The Prime Minister informed, “The annual per capita carbon footprint in India is only about 1.5 tonnes, compared to the world average of 4 tonnes per year.” .
Highlighting the global campaign of One Sun, One World, One Grid, the Prime Minister remarked that India now wants to increase its partnership with the world even more while strengthening its resolve towards such goals. The Prime Minister noted the fact that whenever India and the United Nations have worked together, new ways of making the world a better place have been found.

As PM Modi launches Mission LiFE, world leaders congratulate

France, the UK, Argentina, Georgia, Guyana, Madagascar, Mauritius, Estonia, Nepal and the Maldives sent congratulatory messages to Prime Minister Narendra Modi on the occasion of the launch of the Mission LiFE movement (Lifestyle for the Environment). Mission LiFe is expected to be an India-led global mass movement to ensure individual and collective action to protect and preserve the environment. It will be India’s signature initiative at the United Nations and other international platforms for showcasing climate action and early achievement of the Sustainable Development Goals.

Immensely encouraged by the commitment of India: UN Secretary-General

UN Secretary-General, H.E. Mr Antonio Guterres said that in these perilous times for our planet, we need all hands on deck. Lifestyle For Environment -LiFE initiative is designed to highlight essential and hopeful truths. “I am immensely encouraged by the commitment that India has made to pursue environmentally sound policies and its pledge to significantly increase investment in renewable energy, championing International Solar Alliance…..we need to unleash the renewable revolution and I look forward to working with India in driving this agenda forward,” he said.