Centre launches sale of ‘Bharat’ Atta’ at an MRP of Rs. 27.50/Kg

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The Union Minister for Consumer Affairs, Food and Public Distribution, Textiles and Commerce and Industry, Shri Piyush Goyal flagged off 100 mobile vans for sale of wheat flour (Atta) under ‘Bharat’ brand on 6 November from Kartavya Path, New Delhi. The atta will be available at an MRP not exceeding Rs. 27.50/Kg. This is the latest among a series of steps taken by the GoI for the welfare of ordinary consumers. The launch of retail sale of ‘Bharat’ brand Atta will increase supplies in the market at affordable rates, and will help in continued moderation of prices of this important food item.

‘Bharat’ Atta will be available at all physical and mobile outlets of Kendriya Bhandar, NAFED and NCCF from 6 November and will be expanded to other co-op/retail outlets.

2.5 LMT of wheat @ Rs.21.50/kg has been allocated for Semi-Government and cooperative organizations i.e. Kendriya Bhandar, NCCF and NAFED under Open Market Sale Scheme [OMSS (D)] for converting to atta and offer it for sale to the public under ‘Bharat Atta’ brand at an MRP not exceeding Rs. 27.50/Kg.
The Government of India has taken a series of steps to stabilize the prices of essential food grains while also ensuring fair price to the farmers.

Bharat Dal (Chana dal) is already being sold by these 3 agencies @ Rs.60 per kg for 1kg pack and Rs.55 per kg for 30 kg pack from their physical and/or retail outlets, along with onions @ Rs.25 per kg. Now, with the launch of sale of ‘Bharat’ Atta, consumers can get Atta, dal as well as onions from these outlets at fair and affordable prices.

The procured wheat and rice is offered completely free of cost under Pradhan Mantri Garib Kalyan Anna Yojana (PMGKAY) through a network of about 5 lakh FPS in the country to about 80 crore PDS beneficiaries. Many measures are taken for the benefit of ordinary consumers who are not covered under TPDS. Sale of ‘Bharat Atta’, ‘Bharat Dal’ and tomatoes and Onions at affordable and fair prices is one such measure. So far, 59183 MT dal has already been sold, benefitting ordinary consumers.