BJYM Launches ‘#Cheer4India – Be Like an Olympian’ campaign

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Hon’ble Cabinet Minister of Youth Affairs & Sports Sh Anurag Thakur, Hon’ble Minister (MoS) Youth Affairs & Sports Sh Nisith Pramanik and Hon’ble National President of BJYM, MP Sh Tejasvi Surya today addressed a  joint press conference, here are the Salient points of joint press conference: 

1) The Tokyo Olympics will begin from July 23, 2021. The Government of India has launched a campaign titled #Cheer4India to support all Indian Olympians participating in the event. Thanks to the sustained efforts of PM Shri Narendra Modi in the last 7 years to support sports, India has now sent its largest ever contingent to the Tokyo Olympics – a total of 127 athletes.

2) Sports is one of the most impactful sectors that can inspire youth and bring glory to the country. To support the Government’s #Cheer4India campaign and celebrate the spirit of the Olympics, the BJYM, under the guidance of the BJP National President Shri JP Nadda and the leadership of its National President Shri Tejasvi Surya, is launching the ‘Be Like An Olympian’ challenge from July 23. Most significantly, the campaign leads youth to draw inspiration from the values that make an Olympian and imbibe those aspects of discipline, hard work and dedication into their lives.

3) In addition to cheering Indian athletes at the Olympic Games, the campaign is a unique attempt in motivating the youth to be agile and strong like athletes. The ‘Be Like an Olympian’ is a 16-day challenge where participants take up tasks that enhance their physical and mental fitness, and complete them successfully through the duration of the Olympics (July 23, 2021 to August 8, 2021).

4) Party cadres and the country’s youth are encouraged to take up these challenges. Every participant must complete the assumed task(s) consistently for a period of 16 days.

5) The Yuva Morcha aims to register at least 2 lakh participants to perform the challenges during the Olympics. This will be the first attempt by any political party’s youth wing to bring about a positive behavioural change at such a mass scale. 

6) A technological platform has been built for the use of the campaign. The platform is functional on the website

7) Participants must visit the website and register using a phone/laptop internet browser. They can explore the various challenges listed and select one or more of their choice. The challenges include tasks like walking, running, cycling, meditation, prayer, reading, journaling and waking up early. Participants can also make up their own challenge and follow the same for 16 days using the ‘Add a Custom Challenge’ option on the portal. The Participants must update the status of completion of their challenge daily on the website to be eligible for the virtual gold medal. 

8) Top 10 participants who successfully perform the daily challenges and upload the completion status on the website will receive BJYM #Cheer4India merchandise. Virtual Gold, Silver and Bronze medals are also awarded on completion of the challenges for 16 days, 10 days and 5 days respectively.

9) Apart from the above, the BJYM units across the country are also visiting and felicitating the families of Indian athletes participating in the Olympics.

10) Over the last 2 weeks, as part of the #Cheer4India campaign, the BJYM National President Shri Tejasvi Surya has hosted several interactions with the Olympians. The teams participating in hockey (men and women), swimming, sailing, table tennis, rowing and equestrian have all been part of the ‘BJYM Olympics Dialogue’ with Shri Tejasvi Surya. The interactions have been streamed live on the Facebook pages of Shri Tejasvi Surya and the BJYM to inspire youth across the country, garnering more than 72,000 views on Facebook and Youtube.